Marina Ilina Young and Ambitious CEO of PIN-UP Global

Marina received an economics education but started working in the IT field. Combining economic knowledge and love for technology, she saw innovative forms of business and embodied the best of them in the PIN-UP brand. I am used to being inspired by the challenges of the industry and my own achievements. After all, only the “leader” has information about all the efforts made, all the obstacles on the way to the goal, and all the ups and downs – the full picture of success is available only to him or her. Therefore, I do not consider it a productive strategy to be inspired by the achievements of others without knowing the inner workings of the process https://pin-up-site.in/en-in/ from A to Z. Marina Ilina is on the list of Forbes Cyprus 20 Women in Tech Awards, and PIN-UP under her leadership has received numerous SiGMA Awards.

Those ideas are used to the fullest to boost teams’ creativity and give a fundamentally new outlook on the old challenges. Ideas, however, should go with financial models — that’s how they can be transformed into a real solution that will be equally beneficial for the holding and the end customer. PIN-UP reviews a few hundred applications a year, and some of them seem really promising and well-planned from any perspective, including a financial one. PIN-UP GLOBAL has grown rapidly, which is rare for the iGaming industry.

The successful implementation of this goal gave rise to the desire to share with others the experience of achieving business success. Therefore, Marina Ilina PIN-UP Global decided to provide a number of outsourcing services. Businesses that go global and have thousands of employees require special approaches to team building. Creating a common identity, inspiring with common values, and mutual support should become important priorities.

How PIN-UP Will Surprise the Market

Another interesting point to discuss is how PIN-UP approaches challenges, difficulties, and setbacks. Mistakes are the stepping stones for future improvement, advancement, and innovation, a perfect opportunity to learn and grow. PIN-UP Global is very ambitious and Marina Ilina suggests there is more to come. Expanding its influence and expertise beyond its current core offer is one area that could be explored.

The holding is developing new products and growing in technology. The team has expanded the portfolio greatly due to the investment fund, so now PIN-UP is present in two more large areas of the market. In 2022, a study by BIA Advisory services forecast that operators in North America would spend an estimated $1.8bn on marketing alone. Meanwhile security is a huge focus with cyberattacks in the industry increasing by a reported 1,000% annually, costing operators millions for each breach. Ukrainian ecosystem PIN-UP Global, founded by Marina Ilyina, has a new type of organization.

When you gather around you the strongest professionals who have been working with you for years, and together you create a powerful product, this is what is valuable. Being an award-winning brand has many benefits, in particular, a strong reputation and recognition. But keeping up to that high status may be challenging as well. Marina Ilina was asked how the holding was going to maintain its high position, and in her answer, she mostly focused on unrealistic goals.

She says cooperation between the authorities and top iGaming market players would be a perfect solution. Governments often prefer to imply further restrictions, which basically results in two things — businesses either go into the shadows or leave the country. “We place equal importance on all countries we are present in,” she says.

However, in many cases, governments just set mandatory deductions for operators, supposing this will be better for the country. The leader is the one who sets the direction for the entire holding. They must understand why they are moving this way and not the other. Of course, that direction must be chosen according to the financial goals, the market’s competitiveness, the competitive advantages that a company may get, and current and future regulations. When asked about the changes that PIN-UP GLOBAL has experienced within the last year, Ilina highlighted the shift from the ecosystem model to a holding company.

• Being able to offer this service has allowed PIN-UP Global to attract new clients through its growing reputation.
• Marina Ilina says it’s not just a challenge but the key function of their products.
• Software engineers can get really creative when developing such solutions, while the end client gets an ultimately easy-to-use, up-to-date, and 100% effective product.
• AI and ML will certainly be used to achieve the best results possible, and optimization is also seen as a way to boost the system and prevent any problems for clients and partners.

The longest time unit known to mankind, is a single day trip to Limassol…

• Governments often prefer to imply further restrictions, which basically results in two things — businesses either go into the shadows or leave the country.
• TECH, PIN-UP.TRAFFIC, PIN-UP.PLAY, PIN-UP.INVESTMENTS, and some others.
• They will either enter it if the terms are favorable or not enter it if they are not.
• All team members work using workstations, while the products are both developed and operated in strict adherence to all safety rules.

She was named the Leader of the Year according to the SBC Awards 2023 and included in the Forbes Cyprus 20 Women in Tech Awards rating. PIN-UP Global and its CEO, Marina Ilina, have been on the lips of millions of people since the beginning of a full-scale war. This one-of-a-kind alliance of gurus in the digital area couldn’t remain indifferent to the situation. That’s why the holding makes every effort to create a working environment where every team member can communicate openly, transparently, and be straightforward in the best sense possible. But if we spot a difficulty, we address it immediately and improve the situation whatever it is, Ilina says.

We strive to help those in need with all the resources we have, even when it comes to very difficult situations and prompt assistance in dangerous areas. Last year, our volunteers carried out a humanitarian mission to Kherson after the Kakhovka hydroelectric power station was blown up. They not only delivered humanitarian aid to the city but also took part in rescuing people. Now volunteers and employees of the Foundation are evacuating people from Kharkiv region, where Russian troops have become very active in recent weeks. The Foundation’s volunteers are doing extraordinary things, and we do not plan to stop, because there is a critical need to help the victims and restore Ukraine. What really convinces me of the correctness of my goals, decisions, and inspires me is the results in numbers, and of course, the energy of the team.

View Marina’s full experience

To wager with real money you must be physically present in a state where it’s permitted. We are not liable for any issues or disruptions users may encounter when accessing the linked gambling sites. Please report any problem to the respective operator’s support team. “At the moment, the ecosystem’s products portfolio includes platforms for online casino and sports betting, but I do not exclude that we will have other entertainment products in the future,” she says. “All companies in the ecosystem are guided by our values when doing business, which allows us to standardise processes across all markets.

Therefore, it is not surprising that market leaders are those companies that can assemble a team of advanced professionals who are ready to enthusiastically explore new areas. Again, Ilina is sure that the human force will gradually be replaced by top technology solutions. Ultimate optimization, customizations for every customer, and enhanced security will be the keys to success. Also, there’s no doubt that mobile usage will become even more widespread, and the same goes for blockchain technology.

PIN-UP Global has eight different offices split across six countries and is currently home to more than 2,000 professionals. There’s an office in Armenia, Cyprus, Peru and Poland, and two in each of Kazakhstan and Ukraine. “Our platforms already have an intuitive interface, great graphics and impeccable functionality. However, we’re not resting on our laurels and have already released a redesign of our product to make the interface even more ergonomic and stylish,” – Marina Ilina says. PIN-UP Global condemns Russia’s invasion of Ukraine and actively helps the state in the struggle on the economic front.